Sustainable Beauty Starts Here.
A collaboration between Soulwork Hair Studio, Davines, and Plastic Bank — working together to create beauty that gives back.
Our Mission:
Rooted in Beauty. Grounded in Responsibility.
At Soulwork, we believe that how we care for ourselves should reflect how we care for the world around us.
That’s why we’ve woven sustainability into every part of the salon experience — from the products we use to the impact we make.
By choosing Soulwork, you’re choosing more than a service. You’re supporting a local business committed to making beauty better — for you, our community, and the planet.
Meet Davines & The Science of Sustainable Haircare
Davines is a Certified B Corporation from Italy, crafting high-performance haircare that’s rooted in natural ingredients and circular practices. Every Davines product we use is:
Ethically sourced
Packaged with carbon-neutral practices
Designed to minimize environmental impact
Choosing Davines means choosing a global brand that prioritizes people, planet, and performance — in equal measure.
Meet Plastic Bank – Turning Plastic into Progress
Plastic Bank stops ocean-bound plastic before it enters our waters, while empowering people in vulnerable communities. Through our partnership, every Soulwork service helps:
Remove plastic from coastal environments
Provide fair income to collectors
Support ethical recycling systems around the world
It’s beauty that reaches far beyond the chair.
How it All Comes Together
At Soulwork, sustainability isn’t an afterthought — it’s part of our craft.
This year at Riverfest, we’re going a step further.
For the duration of the festival, 100% of proceeds from our services will be donated to Plastic Bank, supporting their global mission to stop ocean-bound plastic and uplift vulnerable communities.
Plastic Bank builds ethical recycling ecosystems in coastal areas where plastic pollution is most severe. Their work helps reprocess waste into reusable material while providing collectors with life-changing access to income, education, and opportunity.
We’ve chosen Davines not just for their clean, high-performance haircare — but because they share our vision. As a Certified B Corporation and active Plastic Bank partner, Davines is helping close the loop between beauty and responsibility. From sustainable packaging to regenerative agriculture and carbon neutrality, their commitment runs deep.
Soulwork is proud to unite these forces. We’ve brought Davines into our studio with intention. We’ve aligned with Plastic Bank with purpose. And we’re using Riverfest as a platform to turn beauty into meaningful impact — starting here in Elora.
This is what sustainable beauty looks like.